BalticMuseums Love IT!
Project Partners are developing new IT tools for tourism..

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- series of hackathons for BalticMuseums!

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BalticMuseums: Love IT!

Museums, touristic attractions, IT specialists and research institutions from Poland, Denmark, Sweden, Lithuania and Germany, cooperate in the project ‘BalticMuseums: Love IT!’. The nine project partners and eight associated partners will create IT-enabled tools for natural and cultural heritage attractions in the South Baltic Region. Led by the University of Szczecin, the project consortium will establish a brand to jointly promote the developed gamified services for visitors. The three-year project is co-financed by the European Regional Development Fund in the Interreg South Baltic Programme with about 1.2 million Euros, and has a total project budget of 1.5 million Euros.

BYOD Tours (Bring Your Own Device)

The project team will set up multilingual tours to be run on the visitors’ own devices (e.g. smartphones) that they bring to the attractions. Addressing the trend of gamification, the project will use game elements to make the visitors’ experience more involving, and extend the single visit into long-term relationships. Working with a user-centric design process of the new products, the project will involve the target group into the development. IT enthusiasts will be invited to special programming events (so-called ‘hackathon’) taking place directly in the touristic attractions. The creative ideas generated during these events will be further developed into fully fledged gamified apps later on.


The exchange of experiences amongst the partners involving visitors and users to create IT supported touristic offers forms the basis of the project. The team will work with approaches of User Experience and Generic Learning Outcomes and develop as well as share knowledge regarding digital strategies for attractions, insights in working with digital natives, (video) storytelling or understanding concepts of motivation and loyalty. Experiences made during the project e.g. in setting up hackathons will be captured. The gained knowledge of the partners will be made available on an online platform, for the benefit of other destinations and attractions.


A brand will be introduced to make the new gamified products better recognizable and marketable. The project consortium encourages other attractions to make use of the tools, the findings and the brand developed as part of ‘BalticMuseums: Love IT!’ – aiming at forming a sustainable cross-border network of tourist attractions and destinations for a continuous exchange on IT-enabled services and digital strategies.

Some of the project partners have been cooperating since 2008. The application of IT-enabled services in museums and attractions is nowadays a quality attribute. The major challenge is the rapid development of both technology and consumer expectations. To turn this challenge into an opportunity, the project will develop inspiring, though practical solutions within the core team, however, as well for the benefit of other attractions outside of the project.

Attractions love IT and visitors love it!

    • 19 DEC 17
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    BalticMuseums Team – since 2009

    Various partners have cooperated since 2009 under the name of BalticMuseums to tackle joint challenged in digitization of touristic attractions, like museums, science centers or aquaria. Several projects have been realized during this period. BalticMuseums 2.0 (2009 – 2012) – completed BalticMuseums 2.0 Plus (2010 – 2013) – completed BalticMuseums Clusters (2015) – completed BalticMuseums:

    • 12 NOV 17
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    BalticMuseums Love IT! at the 10th Baltic Sea Tourism Forum

    The 10th Baltic Sea Tourism Forum was held in the beginning of November 2017 in Turku, Finland. The project ‚BalticMuseums: Love IT!’ was presented by Susanne Marx, project information officer, during the project pitching session and a project booth invited for an individual conversation with forum participants. Additionally, Jakub Swacha, head of the project and professor at

    • 13 DEC 17
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    Baltathon: BalticMuseums Hackathons

    In 2018, three hackathon events will take place in Poland, Lithuania, and Sweden. These will invite programming enthusiasts for long hours or even days to develop concepts and prototypes of applications. The project team is developing a concept to transfer the atmosphere, needs and limitations of a museum environment to the participants, while simultaneously building